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February 4th, 2009 • 1st edition
Why Zingerman’s Catering is the Best Job Ever (and Why That Should Matter to You)

I know what you’re thinking – “They pay her to say this, right?”

Technically, yes. As I ponder and list all of the wonderful things I love most about my employer, I am on the clock. But, I’m just as likely to consider these things when I’m at home cooking, working out at the gym, or taking my dog for a walk. The fact is that since I started earning a wage at age 16, I’ve worked 16 different jobs – some wonderful, some forgettable, and some I just wish I could forget – and this one is my favorite by far. I have to believe that the things I love most about where I work are the same things you would love about the work we do. So, let’s get to it!

The Food

In another lifetime, I booked a theater that hosted all sorts of events, from concerts to weddings to corporate holiday parties. I saw a lot of catering come in and out of the building and often had the opportunity to sample the offerings. Truly, nothing got my colleagues and myself more excited than the words “Zingerman’s is catering!”

Let me level with you – if you’re looking to feed a couple hundred guests a hot meal at the lowest price possible, any of our competitors can give you what you want and what you’re probably used to tasting. I can’t count the number of times I’ve eaten creamed chicken on a dry biscuit at a conference luncheon, or caught a glimpse of that all-too-familiar selection of oddly bright and rubbery cheese cubes. I must have seen 500 of those cheese trays roll into that theater, and there always seemed to be a lot leftover at the end of the day.

What always set Zingerman’s apart from the other caterers were the flavors – handmade cheeses that melt in your mouth, real croissants that leave buttery crumbs all over the table after the first bite, savory roast chicken that inspire one to say out loud, “Wow, this chicken is really good!” In the midst of a long, busy day – whether I was soothing a nervous bride or hauling chairs and tables from one end of the building to another – the prospect of a Zingerman’s catered meal was an enormous comfort. I knew I could count on lunch being the best part of my day.

The Service

Most of my jobs have been in customer service. Every one of my employers talked about the importance of great service, but few of them walked the talk. In fact, some of them seemed like they were waging war on their customers!

I enjoy practicing and perfecting the art of politeness. Practically speaking, I find that if I treat others respectfully, they are likely to treat me in kind. I’ve also learned that when a customer takes the time to let me know that they are unhappy with the service they have received, it isn’t time for me (the service provider) to get defensive. After all, they are giving me an excellent opportunity to make it better!

Zingerman’s reputation for excellent service was one of the main reasons I wanted to work for this company. The way we provide service at Zingerman’s Catering reinforces that reputation every day. Here are just some of the many ways we set ourselves apart from other caterers, service-wise:

• Don’t know much about saying “no”
We’re allergic to the answer “no.” Sometimes we have to say it, but it always makes us a little sick to our stomachs. If the price you see doesn’t fit your budget, we’ll do everything we can to put together a menu that does. If you want something you can’t find on our menu, we will do our best to make it for you. And if we know that we can’t do it well, we’ll find someone who can. Our event planners have found magicians and arcade games for a 10-year-old’s birthday party and pig roasters for tailgates. One of my guests recently requested pomegranate juice. It wasn’t a product we carried in house, but we went all over town to five different grocery stores until we found it. Your vision of your catered meal is our goal.

• … except the “no” you like to hear
There is no minimum price point for an order. There is no minimum price point for a delivery. If you want us to bring a loaf of bread to your doorstep, we’ll be there. Most importantly, there is no “must order by date” to get our delicious food (we even have a Last Minute Menu to accommodate that meeting tomorrow your boss forgot to tell you about).

• If we disappoint you, we’ll make it up
We’re not here to tell you you’re wrong or make you wait while we get the manager. If you’re not happy with the food we will refund the cost in a heartbeat. And, we have been known to send an unsatisfied guest a surprise that they weren’t expecting. Sometimes, nothing says “please accept my apology” quite like a Black Magic Brownie…

• Every new order is the start of several beautiful friendships!
We’re all here to take care of you. From the moment one of our sales staff answers your phone call to the moment our delivery driver arranges and unwraps your platters of food, every one of us is dedicated to giving you the best experience imaginable. At Zingerman’s Catering, you won’t hear the words, “Sorry, that isn’t my department.” If you realize two minutes before your lunch meeting that you have ten more guests than you expected, our delivery driver will be on the phone with our kitchen staff before you can say “deli tray.” That’s just how our team works – together.

The Fun

Sure, we all have bad workdays, but I don’t think there has been a single day at Zingerman’s Catering when I didn’t experience some amount of fun. Sometimes, it’s the little things, like cracking jokes with Shelley as we check out one of her deliveries, or participating in one of Nancy M’s bizarre icebreakers during the staff meeting (“Give an answer and everyone else will guess the question” Example: “Platypus!” = “What’s your favorite animal?”). Or, it could be mega fun, like our super swank Holiday Menu Tasting, where we all dress up and show off our delicious seasonal menu items in the Deli’s big tent (by the way, it’s absolutely free and we want you to bring all of your friends – click here to see photos of the 2008 Tasting!).

The important question is, why should this matter to you? I firmly believe that when we have fun, we help our guests have fun, too. CeCe, our expert events staffer, is always winning praise for being professional, efficient and a whole lot of fun. After a late October wedding rehearsal dinner, one guest raved, “Thank you for laying out and heating the food to perfection. Thank you, also, for your extra effort to serve drinks, wash dishes, and even hand out candy to some trick-or-treaters!” She added, “We were truly able to enjoy ourselves because of CeCe.”

That’s exactly it! When we are having a good time doing a great job, you can rest assured that your event – whether it’s a lunch meeting or your wedding – will go off without a hitch. So get ready to relax and give us a call. We’re very excited to help you.

Tara
Catering Menu Consultant
734-663-3400

Testimonials

Read what a guest said about their experience with Zingerman’s Catering:

Gotta say, traveling around the Big Ten and doing this with so many food places around the Midwest, you guys aren’t just the best food, you have your “stuff” together. So much easier when the businesses we deal with are on the ball.
Thanks again.

John Davidson
Director of Operations
Northwestern University Basketball

What’s “In” This Season? Ask Allison!

Dear Allison,

February is here but my patience is gone! What’s the tastiest, freshest fruit for beating the winter blues?
- Woebegone in Washtenaw County

Dear Woebegone,

Our produce provider, Frog Holler, does a great job of letting us know what fruit is tasting great, even in Ferbruary. Right now we are getting golden honeydews from Brazil, (golden on the outside with a juicy green inside). We also have Cara Cara oranges from California, they are darker on the inside and really flavorful. Both the honeydews and the Cara Cara oranges are in our Detroit St. Fruit Basket.

Of course, we are always looking for local produce and we are still able to get local apples for our bag lunches. They are sweet and crunchy, grown by Alex Nemeth, right here in Michigan. Mr. Nemeth has a stall at the Kerrytown farmers market if you want a bag apples or cider to take home.
- Allison, Zingerman’s Catering Sous Chef

Have a question about this season’s best food? Email us at troseatzingermansdotcom  (troseatzingermansdotcom)  

Catering tip #1

Ever spot your guests trying to juggle their utensils while putting food on their plate? A simple solution is to put the utensils at the end of the buffet instead of the beginning.

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